Last updated on July 3rd, 2026 at 08:41 am
Here’s how I helped a nationwide bartending school dominate Google for over a decade.
Client Snapshot
For over a decade, I was the engine behind National Bartenders’ digital success. From web dev to SEO to emergency support, I kept them ranking #1 and running strong.
Company: National Bartenders
Industry: Education & Staffing
Website: nationalbartenders.com
Services Provided: Web Development, Web Maintenance, Malware Cleanup, SEO Consulting, Security Monitoring,
The Challenge
When I first started with National Bartenders over 10 years ago, their site was outdated, underperforming, and getting little to no visibility for high-value keywords. The site was also vulnerable to security threats and had no structured SEO strategy in place.
What I Did
I became their go-to web and SEO guy, and stayed that way for over a decade.
Here’s what I handled:
- Rebuilt their website from the ground up (multiple times)
- Kept the site secure, updated, and running fast
- Cleaned out malware and hacks more than once
- Built and maintained their SEO campaigns from scratch
- Structured all major landing pages for ranking and conversion
- Consulted on everything from tech upgrades to lead funnel ideas
- Managed multi-location SEO for schools and bartending services
- Helped them expand across multiple cities without losing rankings
Results
- #1 rankings for bartending school and hire a bartender in Los Angeles (held for years)
- Top rankings nationwide for major keywords in the bartending space
- Continuous traffic growth and lead generation without ad spend
- Site resilience and recovery during multiple security incidents
JL is the man. Built great websites, SEO knowledgeable, about 6 years we’ve been working with him. Looking forward to another 6 years.
Paul Michaels, Owner of National Bartenders