Web Developer turned SEO Consultant with 20+ years of hands-on experience optimizing complex, high-traffic websites. I specialize in technical SEO, site migrations, performance tuning, and solving the problems others avoid.
I uncover crawl errors, indexing problems, broken links, duplicate content, and speed bottlenecks — then deliver a prioritized plan to fix them.
I identify the keywords your audience actually uses, analyze competitors, and map terms to your content so your site targets the right opportunities.
Internal links are the roadmap of your site. I build linking structures that improve crawlability, spread authority to key pages, and keep visitors engaged.
I optimize titles, meta descriptions, headers, and content structure so your pages align with search intent. The result: stronger rankings and traffic that converts.
I optimize your site to show up in local search results with Google Business Profile integration, geo-targeted landing pages, local schema, and NAP consistency.
Broken links waste authority and lose users. I fix 404s, set up 301 redirects, and monitor issues so your site never loses value.
Google measures real-world performance. I improve speed, stability, and interactivity by fixing LCP, CLS, and FID issues so your site passes Core Web Vitals.
I implement structured data for services, FAQs, and reviews so search engines display your content with rich results and improved visibility.
I set up SSL, enforce HTTPS, and harden your site against vulnerabilities. A secure site builds trust with users and search engines alike.
Yoast, Rank Math, All in One SEO — I configure them correctly to ensure sitemaps, schema, and meta data are clean, accurate, and optimized.
I compress, resize, and convert images to next-gen formats (WebP/AVIF), while setting alt text and lazy loading to improve speed, accessibility, and rankings.
No two sites are the same. I design tailored solutions for complex challenges like migrations, multi-site optimization, or advanced performance problems.
JL is a great guy. He has done a lot of WordPress work for me and always delivers. Very easy to work with.
Wow JL, you are really something. Your skills are amazing! Thank you so much for doing this on the fly also (I wasn’t expecting such quick service).
JL is the man. Built great websites, SEO knowledgeable, about 6 years we’ve been working with him. Looking forward to another 6 years.
JL is a trusted partner I rely on for making technical SEO recommendations and updates to my WordPress sites. He’s trustworthy, thorough, responsive, affordable, and knowledgeable. It gives me such peace of mind working with JL knowing his level of platform expertise. His work has improved how my sites function from plugin consolidation, fixing pages that were blocked from being crawled to proactively creating backup files. I trust and appreciate JL’s expertise for my domains and highly recommend engaging his services.
JL Faverio and I have worked simultaneously although independently as part of a rapidly growing group of homeless housing volunteer advocates across the United States. I have long been impressed with his insight into homeless related issues as well as his enlightened and determined advocacy in behalf of our nation’s homeless population. In my opinion, the intelligence, skills, generosity, creativity and perseverance that he has brought to this issue will transfer well to any endeavor that he pursues.
Below are just a few examples of my website audit fixes and solutions, using the popular SEO tool Semrush.
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JL Faverio2024-11-10 20:59:132025-06-20 10:34:04How to fix: Resources formatted as page link
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JL Faverio2024-11-10 20:59:032025-06-20 10:34:15How to fix: Links with no anchor text
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JL Faverio2024-11-10 20:58:522025-06-20 10:34:47How to fix: URLs with a permanent redirect
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JL Faverio2024-11-10 20:58:412025-06-20 10:34:51How to fix: Issues with broken external JavaScript and CSS files
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JL Faverio2024-11-10 20:58:282025-06-20 10:34:55How to fix: Issues with blocked external resources in robots.txt
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JL Faverio2024-11-10 20:58:182025-06-20 10:35:01How to fix: Pages blocked by X-Robots-Tag: noindex HTTP header
Their law firm website was hacked without them knowing — and Google was flooded with fake pages. Here’s how I fixed it and removed 1,000s of spammy URLs from search results.
Built a custom plugin for Redfin’s blog and uncovered a major hosting mix-up in the process — see how I helped align their dev and content teams.
See how I helped National Bartenders stay #1 on Google for over a decade — from full site rebuilds to SEO strategy and emergency fixes.