Web Developer turned SEO Consultant with 15+ years of hands-on experience optimizing complex, high-traffic websites. I specialize in technical SEO, site migrations, performance tuning, and solving the problems others avoid.
See how I used custom schema markup to help law firms improve their visibility in Google search results — complete with validated examples and step-by-step implementation.
I uncover crawl errors, indexing problems, broken links, duplicate content, and speed bottlenecks — then deliver a prioritized plan to fix them.
I identify the keywords your audience actually uses, analyze competitors, and map terms to your content so your site targets the right opportunities.
Internal links are the roadmap of your site. I build linking structures that improve crawlability, spread authority to key pages, and keep visitors engaged.
I optimize titles, meta descriptions, headers, and content structure so your pages align with search intent. The result: stronger rankings and traffic that converts.
I optimize your site to show up in local search results with Google Business Profile integration, geo-targeted landing pages, local schema, and NAP consistency.
Broken links waste authority and lose users. I fix 404s, set up 301 redirects, and monitor issues so your site never loses value.
Google measures real-world performance. I improve speed, stability, and interactivity by fixing LCP, CLS, and FID issues so your site passes Core Web Vitals.
I implement structured data for services, FAQs, and reviews so search engines display your content with rich results and improved visibility.
I set up SSL, enforce HTTPS, and harden your site against vulnerabilities. A secure site builds trust with users and search engines alike.
Yoast, Rank Math, All in One SEO — I configure them correctly to ensure sitemaps, schema, and meta data are clean, accurate, and optimized.
I compress, resize, and convert images to next-gen formats (WebP/AVIF), while setting alt text and lazy loading to improve speed, accessibility, and rankings.
No two sites are the same. I design tailored solutions for complex challenges like migrations, multi-site optimization, or advanced performance problems.
JL is a great guy. He has done a lot of WordPress work for me and always delivers. Very easy to work with.
Wow JL, you are really something. Your skills are amazing! Thank you so much for doing this on the fly also (I wasn’t expecting such quick service).
JL is the man. Built great websites, SEO knowledgeable, about 6 years we’ve been working with him. Looking forward to another 6 years.
If Semrush flagged your pages for a low text-HTML ratio warning, it’s time for a cleanup.
Learn how to streamline your code, speed up your site, and make Google focus on your content — not your clutter.
Below are just a few examples of my website audit fixes and solutions, using the popular SEO tool Semrush.
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JL Faverio2024-11-10 20:58:182025-10-29 17:32:13How to fix: Pages blocked by X-Robots-Tag: noindex HTTP header
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JL Faverio2024-11-10 20:57:582025-10-28 11:32:33How to fix: Orphaned pages (from Google Analytics)
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JL Faverio2024-11-10 20:53:112025-10-28 19:23:03How to fix: Links to external pages or resources returned a 403 HTTP status code
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JL Faverio2024-11-10 20:52:472025-10-27 19:47:55How to fix ‘URL Too Long’ issue in Semrush site audit
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JL Faverio2024-11-10 20:52:352025-10-28 19:23:18How to fix: Issues with unminified JavaScript and CSS files
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JL Faverio2024-11-10 20:50:212025-10-28 21:29:47How to fix: HTTP URLs in sitemap.xml for HTTPS site
Their law firm website was hacked without them knowing — and Google was flooded with fake pages. Here’s how I fixed it and removed 1,000s of spammy URLs from search results.
Built a custom plugin for Redfin’s blog and uncovered a major hosting mix-up in the process — see how I helped align their dev and content teams.
See how I helped National Bartenders stay #1 on Google for over a decade — from full site rebuilds to SEO strategy and emergency fixes.