I’m an AI-Driven Digital Marketer & SEO Consultant focused on the technical health, performance, and stability of high-traffic websites.
From complex site migrations to server-side optimization, I’ve spent 15+ years making the web faster and more secure with website maintenance.
I pride myself on my ability to take intricate technical challenges and explain them in a way that actually makes sense to stakeholders.
I help businesses fix, maintain, and grow their websites with proven SEO strategies and technical solutions. Each service is practical, results-driven, and designed to make your site faster, more secure, and easier to find in search.
Most websites have hidden issues that block rankings and frustrate visitors. I uncover crawl errors, indexing problems, broken links, duplicate content, speed bottlenecks and more – then deliver a prioritized plan to fix them.
Google Search Console report showing 138K 404s
I optimize titles, meta descriptions, headers, and content structure so your pages align with search intent. The results are always the same – stronger rankings and traffic that converts.
Yoast SEO settings targeting website hosting services
Google measures real-world performance. I improve speed, stability, and interactivity by fixing LCP, CLS, and FID issues so your site passes Core Web Vitals.
Google’s PageSpeed Insights before-and-after test screenshots for desktop and mobile performance
Yoast, Rank Math, All in One SEO, SEOPress and more. I configure them correctly to ensure sitemaps, schema, and meta data are clean, accurate, and optimized.
screenshot of plugin String Locator in action
I identify the keywords your audience actually uses, analyze competitors, and map terms to your content so your site targets the right opportunities.
screenshot of Semrush report showing client earning position 1 for 2 keywords
I optimize your site to show up in local search results with Google Business Profile integration, geo-targeted landing pages, local schema, and NAP consistency.
screenshot of Google Business Profile verification process
I implement structured data for services, FAQs, and reviews so search engines display your content with rich results and improved visibility.
screenshot of footer review schema
I compress, resize, and convert images to next-gen formats (WebP/AVIF), while setting alt text and lazy loading. This improves speed, accessibility, and rankings.
Imagify plugin screenshot showing WordPress image optimization with 66–75% file size savings
Internal links are the roadmap of your site. I build linking structures that improve crawlability, spread authority to key pages, and keep visitors engaged.
Google Search Console results showing traffic gains from internal linking improvements
Broken links waste authority and lose users. I fix 404s, set up 301 redirects, and monitor issues so your site never loses value.
I set up SSL, enforce HTTPS, and harden your site against vulnerabilities. A secure site builds trust with users and search engines alike.
screenshot of UCEPROTECTL3 blacklist fix
No two sites are the same. I design tailored solutions for complex challenges like migrations, multi-site optimization, or advanced performance problems.
screenshot of custom WordPress web design
See how I used custom schema markup to help law firms improve their visibility in Google search results — complete with validated examples and step-by-step implementation.
JL is a great guy. He has done a lot of WordPress work for me and always delivers. Very easy to work with.
Wow JL, you are really something. Your skills are amazing! Thank you so much for doing this on the fly also (I wasn’t expecting such quick service).
JL is the man. Built great websites, SEO knowledgeable, about 6 years we’ve been working with him. Looking forward to another 6 years.
If Semrush flagged your pages for a low text-HTML ratio warning, it’s time for a cleanup.
Learn how to streamline your code, speed up your site, and make Google focus on your content — not your clutter.
Below are just a few examples of my website audit fixes and solutions, using the popular SEO tool Semrush.
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JL Faverio2024-11-10 20:58:182026-03-28 12:53:53How to fix: Pages blocked by X-Robots-Tag: noindex HTTP header
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JL Faverio2024-11-10 20:57:582026-03-28 12:53:53How to fix: Orphaned pages (from Google Analytics)
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JL Faverio2024-11-10 20:53:112026-03-28 12:53:54How to fix: Links to external pages or resources returned a 403 HTTP status code
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JL Faverio2024-11-10 20:52:472026-03-28 12:53:55How to fix ‘URL Too Long’ issue in Semrush site audit
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JL Faverio2024-11-10 20:52:352026-03-28 12:53:55How to fix: Issues with unminified JavaScript and CSS files
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JL Faverio2024-11-10 20:50:212026-03-28 12:53:56How to fix: HTTP URLs in sitemap.xml for HTTPS site
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JL Faverio2024-11-10 20:40:052026-03-28 12:53:56How to fix: Pages with low text-HTML ratio
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JL Faverio2024-11-06 18:17:022026-03-28 12:53:57How to fix: Sitemap.xml not indicated in robots.txt
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JL Faverio2024-11-05 19:41:062026-03-28 12:53:58How to fix: Size of HTML on a page is too large
Their law firm website was hacked without them knowing — and Google was flooded with fake pages. Here’s how I fixed it and removed 1,000s of spammy URLs from search results.
Built a custom plugin for Redfin’s blog and uncovered a major hosting mix-up in the process — see how I helped align their dev and content teams.
See how I helped National Bartenders stay #1 on Google for over a decade — from full site rebuilds to SEO strategy and emergency fixes.