Technical SEO & WordPress Expert

I fix slow sites, ranking drops, and messy migrations so you don’t have to.

Work With JL

I’m an AI-Driven Digital Marketer & SEO Consultant focused on the technical health, performance, and stability of high-traffic websites.

From complex site migrations to server-side optimization, I’ve spent 15+ years making the web faster and more secure with website maintenance.

I pride myself on my ability to take intricate technical challenges and explain them in a way that actually makes sense to stakeholders.

Google AI Professional Certificate badge representing completion of AI training and certification

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SEO Services

I help businesses fix, maintain, and grow their websites with proven SEO strategies and technical solutions. Each service is practical, results-driven, and designed to make your site faster, more secure, and easier to find in search.

Technical SEO Audits
On-Page SEO
Core Web Vitals Optimization
SEO Plugin Setup & Configuration
Keyword Research & Strategy
Local SEO for WordPress

Schema Markup Implementation
Image Optimization
Internal Linking Strategy
Redirect & 404 Management
Security & HTTPS Optimization
Custom SEO Solutions

Technical SEO Audits

Most websites have hidden issues that block rankings and frustrate visitors. I uncover crawl errors, indexing problems, broken links, duplicate content, speed bottlenecks and more. Then deliver a prioritized plan to fix them.

Related article: 100+ Semrush site audit tips
Related case study: A criminal defense law firm’s site was silently hacked, creating thousands of fake Google-indexed pages. I cleaned the malware, migrated hosting, and fixed their search presence. Read the case study.

Google Search Console report showing 138K 404s

On-Page SEO

I optimize titles, meta descriptions, headers, and content structure so your pages align with search intent. The results are always the same, stronger rankings and traffic that converts.

Yoast SEO settings targeting website hosting services

Core Web Vitals Optimization

Google measures real-world performance. I improve speed, stability, and interactivity by fixing LCP, CLS, and FID issues so your site passes Core Web Vitals.

Related article: Learn how to clean up your WordPress themes by keeping only what’s essential to stay secure and organized with this simple list.
Related article: How ChatGPT’s Integration with Bing is Shaking Up SEO

Google’s PageSpeed Insights before-and-after test screenshots for desktop and mobile performance

SEO Plugin Setup & Configuration

Yoast, Rank Math, All in One SEO, SEOPress and more. I configure them correctly to ensure sitemaps, schema, and meta data are clean, accurate, and optimized.

Related article: WP Plugin Review: Autoblue – A Bluesky Plugin for WordPress
Related case study: I built a custom WordPress plugin for Redfin to display top listings from their API, uncovered a misidentified hosting setup, and delivered clear next steps for integration. Read the case study.
Related listicle: Best WordPress Plugins for Speed, SEO, Security and More

screenshot of plugin String Locator in action

Keyword Research & Strategy

I identify the keywords your audience actually uses, analyze competitors, and map terms to your content so your site targets the right opportunities.

Related case study: For over a decade, I’ve been the go-to web developer and SEO consultant for National Bartenders. Helping them rank #1 in Los Angeles and beyond for bartending school and hire a bartender through full site rebuilds, ongoing technical SEO, and hands-on support. Read the case study.

screenshot of Semrush report showing client earning position 1 for 2 keywords

Local SEO for WordPress

I optimize your site to show up in local search results with Google Business Profile integration, geo-targeted landing pages, local schema, and NAP consistency.

Related guide: Is Your Website Blocked? Use Google Safe Browsing to Check

screenshot of Google Business Profile verification process

Schema Markup Implementation

I implement structured data for services, FAQs, and reviews so search engines display your content with rich results and improved visibility.

Related guide: Schema for Law Firms: The Complete SEO Guide

screenshot of footer review schema

Image Optimization

I compress, resize, and convert images to next-gen formats (WebP/AVIF), while setting alt text and lazy loading. This improves speed, accessibility, and rankings.

Related article: Got a slow WordPress site? Follow my step-by-step speed optimization checklist to improve load times with actionable tips for caching, image optimization, and hosting.
Related article: 5 Common Mistakes to Avoid When Choosing WordPress Plugins

Imagify plugin screenshot showing WordPress image optimization with 66–75% file size savings

Internal Linking Strategy

Internal links are the roadmap of your site. I build linking structures that improve crawlability, spread authority to key pages, and keep visitors engaged.

Related article: How to fix: Orphaned pages (from Google Analytics)
Related services: Website Maintenance & Support for $25/month

Google Search Console results showing traffic gains from internal linking improvements

Redirect & 404 Management

Broken links waste authority and lose users. I fix 404s, set up 301 redirects, and monitor issues so your site never loses value.

Related article: Think your website might be blocked by Google? Here are 7 ways Google’s Safe Browsing Transparency Report can help you check your site’s status and fix any potential security problems.

screenshot of chrome extension Check My Links at work

Security & HTTPS Optimization

I set up SSL, enforce HTTPS, and harden your site against vulnerabilities. A secure site builds trust with users and search engines alike.

Related article: Understanding UCEPROTECT3 Blacklist: What It Means for Your Website
Related article: Is Your WordPress Site Being Targeted by Bots? Here’s What to Look For

screenshot of UCEPROTECTL3 blacklist fix

Custom SEO Solutions

No two sites are the same. I design tailored solutions for complex challenges like migrations, multi-site optimization, or advanced performance problems.

Related article: If you’re looking to expand your site’s capabilities, check out some of the best WordPress plugins I actually use.
Related article: My Professional Work, Personal Projects and Digital Experiments

screenshot of custom WordPress web design

Illustration of a courthouse, briefcase, and laptop with review stars representing schema for law firms

Free Schema Guide for Law Firms

See how I used custom schema markup to help law firms improve their visibility in Google search results. Complete with validated examples and step-by-step implementation.