I’ve spent 15+ years helping businesses solve technical SEO and WordPress challenges that impact rankings, traffic, and conversions. My work focuses on technical SEO audits, website migrations, Core Web Vitals, website maintenance, malware recovery, and troubleshooting complex website issues.
My SEO Services
Technical SEO services focused on improving crawlability, indexation, website performance, and organic search visibility.
Every recommendation is based on real world experience and implementations done by myself over the years.
- Technical SEO Audits
- Schema Markup
- Website Migrations
- WordPress SEO
- Core Web Vitals
- Website Maintenance
- Malware Recovery
Trusted By Agencies, Law Firms & Local Businesses
Technical SEO Audits
Most websites have hidden issues that block rankings and frustrate visitors. I uncover crawl errors, indexing problems, broken links, duplicate content, speed bottlenecks and more. Then deliver a prioritized plan to fix them.
Related Case Study: A criminal defense law firm’s site was silently hacked, creating thousands of fake Google-indexed pages. I cleaned a criminal defense law firm’s site after it was silently hacked. Read the case study here.
JL is a trusted partner I rely on for making technical SEO recommendations and updates to my WordPress sites. He’s trustworthy, thorough, responsive, affordable, and knowledgeable. It gives me such peace of mind working with JL knowing his level of platform expertise. His work has improved how my sites function from plugin consolidation, fixing pages that were blocked from being crawled to proactively creating backup files. I trust and appreciate JL’s expertise for my domains and highly recommend engaging his services.
– Holly Miller Anderson, Digital Marketing & SEO Strategist
On-Page SEO Audits
Many websites struggle to rank because of poorly optimized title tags, meta descriptions, heading structure, internal linking, and content targeting. My on-page SEO audits identify these issues and provide clear recommendations to improve relevance, user experience, and organic search visibility.
Related Article: 5 Common Mistakes to Avoid When Choosing WordPress Plugins
Core Web Vitals Audits
Core Web Vitals audits identify performance issues affecting page speed, user experience, and search visibility. I analyze loading performance, layout shifts, rendering delays, and other factors that may be impacting rankings and conversions.
Related Article: Learn how to clean up your WordPress themes by keeping only what’s essential to stay secure and organized with this simple list.
Technical SEO Implementation
A technical SEO audit is only valuable when the recommendations are properly implemented. I configure XML sitemaps, schema markup, redirects, indexing directives, robots.txt files, and SEO plugins to ensure technical issues are resolved correctly and search engines can efficiently crawl and index your website.
Related Case Study: I built a custom WordPress plugin for Redfin to display top listings from their API, uncovered a misidentified hosting setup, and delivered clear next steps for integration. Read the case study here.
SEO Opportunity Analysis
Technical SEO is only one piece of the puzzle. I analyze search demand, competitor visibility, ranking opportunities, and content gaps to identify where your website can generate the greatest organic growth.
Related Case Study: See how I helped National Bartenders stay #1 on Google for over a decade. From full site rebuilds to SEO strategy and emergency fixes. Read the case study here.
Local Search Visibility Audits
Local search visibility depends on more than just a Google Business Profile. I audit local landing pages, Google Business Profile integration, local schema, NAP consistency, and location-based content to identify opportunities for improved visibility in local search results.
Related Article: Is Your WordPress Site Being Targeted by Bots? Here’s What to Look For
Wow JL, you are really something. Your skills are amazing! Thank you so much for doing this on the fly also (I wasn’t expecting such quick service).
– Dani Owens, Founder & SEO Consultant at Pigzilla
Schema Markup Audits & Implementation
Structured data helps search engines better understand your website and may improve how your pages appear in search results. I audit existing schema markup, identify implementation issues, and deploy structured data for services, FAQs, reviews, organizations, and other relevant content types.
Related Guide: See how I used custom schema markup to help law firms improve their visibility in Google search results. Complete with validated examples and step-by-step implementation. Ready my schema guide for law firms here.
Image Optimization Audits
Large, unoptimized images are one of the most common causes of slow websites. I audit image sizes, formats, compression levels, lazy loading, and delivery methods to identify opportunities that improve page speed, Core Web Vitals, and user experience.
Related Article: Follow my step-by-step speed optimization checklist to improve load times with actionable tips for caching, image optimization, and hosting.
Internal Linking Audits
Internal links help search engines discover, understand, and prioritize content throughout your website. I audit internal linking structures to identify orphaned pages, weak content relationships, missed authority signals, and opportunities to improve crawlability and organic visibility.
Related Service: WordPress Website Maintenance
Redirect & 404 Audits
Redirect and 404 audits identify broken links, redirect chains, loops, orphaned URLs, and pages returning incorrect status codes. I review how search engines and users interact with your URLs to uncover issues that may be wasting crawl budget, diluting authority, and creating poor user experiences.
Related Article: Here are 7 ways Google’s Safe Browsing Transparency Report can help you check your site’s status and fix potential security problems.
JL is a great guy. He has done a lot of WordPress work for me and always delivers. Very easy to work with.
– Andrew Shotland, Founder & CEO at Local SEO Guide
Website Security Audits
Website security audits identify malware infections, blacklist issues, SSL configuration problems, mixed content errors, outdated software, and other vulnerabilities that may impact search visibility, user trust, and website performance. I review your website’s security posture and provide clear recommendations to reduce risk and improve reliability.
Related Article: Understanding UCEPROTECT3 Blacklist: What It Means for Your Website
Advanced Technical SEO Consulting
Some technical SEO issues don’t fit into a standard checklist. I help businesses solve complex challenges involving large websites, WordPress development, migrations, indexing problems, custom functionality, and unusual search performance issues that require hands-on investigation and implementation experience.
Related Article: If you’re looking to expand your site’s capabilities, check out some of the best WordPress plugins I actually use.
Need Help Diagnosing a Technical SEO Problem?
If your website has indexing problems, traffic drops, migration concerns, Core Web Vitals issues, or unexplained ranking losses, I can help. Schedule a free consultation.