HOTBAWD: The AI-Powered SEO Experiment to Rank #1 on Google
Updated on February 18th, 2025 at 05:28 pm
Estimated reading time: 6 minutes
So, how in the sam hell can a simple, human, WordPress SEO Consultant like myself, rank HOTBAWD at #1?
What happens when you mix AI-powered content creation, SEO best practices, and a bit of digital marketing nostalgia?
You get HOTBAWD.
A keyword with a unique backstory and a challenge…
> How quickly can I rank it at #1 on Google?
HOTBAWD isn’t just some random term tho.
It started as an acronym for marketing my former web design business Bay Area Website Designer (before merging with Boylan Point Agency in Santa Rosa, CA).

A screenshot of the Bay Area Website Designer homepage from 2013, the origin of the HOTBAWD branding.
I even got the vanity plate HOTBAWD for my truck.

My hand holding the HOTBAWD license plate, originally created as branding for Bay Area Website Designer, now part of an SEO experiment.

The HOTBAWD license plate on my truck, symbolizing the Bay Area Website Designer branding and SEO experiment.
Anyway, while using tools like:
- OpenAI’s ChatGPT Plus
- Semrush insights
- Google Search Console data
- WordPress optimization techniques
I’ll document my journey to push this page to the top of SERPs for keyword: HOTBAWD – and keep it there.
Let’s break down the SEO playbook and see how long it takes to hit that coveted top spot.
Step 1: Keyword Research – What Am I Working With?
Before diving into optimization, I need to understand the keyword landscape for HOTBAWD.
Since it’s a unique keyword, I’m essentially starting with a clean slate – aka no competition, no search volume, and no history.
Here’s why that’s interesting:
- Zero competition means I should be able to rank quickly.
- No search volume? Not a problem. SEO isn’t just about ranking but also about creating demand.
- Google’s indexing speed will give me insights into how fast unique keywords can gain traction.
Pro Tip: If you’re testing SEO strategies, starting with a unique keyword is a great way to isolate variables and measure performance accurately.
Step 2: On-Page SEO – Setting Up the Perfect Post
To make sure HOTBAWD gets noticed by search engines, I’m applying proven on-page SEO strategies:
1. Optimized Title & Meta Tags
- Title: HOTBAWD: The SEO Experiment Using AI, Semrush & WordPress to Rank #1
- H1: HOTBAWD: The AI-Powered SEO Experiment to Rank #1 on Google
- Meta Description: Discover how I’m using OpenAI’s ChatGPT to craft data-driven SEO strategies with Semrush, Google Search Console, and WordPress to push HOTBAWD to #1 on Google. Follow along for insights!
2. URL Structure
A clean and simple slug: /hotbawd-seo-experiment/
3. Keyword Placement
Naturally integrating HOTBAWD into:
- headings
- subheadings
- body content (without keyword stuffing)
- ALT tags (for images and graphics)
Also making it a point to use semantic keywords like
- SEO experiment
- Google rankings
- AI-powered SEO
4. Engaging Content Format
- Short paragraphs for readability on mobile.
- Subheadings and bullet points for scanability.
- A conversational tone to keep it fun and engaging!
Step 3: Technical SEO – Ensuring Google Notices HOTBAWD
Great content means nothing if Google doesn’t crawl, index, and rank it.
Here’s what I’m doing to speed up the process:
1. Submitted to Google Search Console
- Requested indexing immediately after publishing.
- Monitored the Index Coverage Report to check for any issues.
However, today (Monday, February 17, 2025) I noticed this page was not yet indexed in Google, so I went into GSC to request indexing a second time as shown below.
I also added a direct link to the top navigation on both desktop and mobile, making it clear to search engines and users that it exists and encourages clicks.
2. Fast Load Speed & Mobile Optimization
- Using a lightweight WordPress theme to keep the page fast.
- Compressed images & minified CSS/JavaScript for better performance.
- Ensured the page is 100% mobile-friendly (Google prioritizes mobile-first indexing).
3. Internal Linking
- Linked this page from existing high-authority posts on my site to boost indexing speed.
Fun Fact: Google usually crawls and indexes pages faster when they’re linked from an existing authoritative page!
Step 4: Off-Page SEO – Creating Buzz Around HOTBAWD
Ranking isn’t just about on-page SEO—I also need to send signals that HOTBAWD is relevant.
Here’s what I’m doing:
1. Social Media Sharing
- Posting about the HOTBAWD SEO experiment on Twitter, LinkedIn, and Facebook.
- Encouraging shares, comments, and engagement to create organic buzz.
2. Backlink Building
- Adding links to HOTBAWD on relevant forums and discussion boards.
- Reaching out to SEO communities for feedback & possible mentions.
3. Encouraging Click-Throughs
- If people start Googling HOTBAWD and clicking this page, Google sees it as a relevant search result—boosting rankings.
SEO Hack: CTR (Click-Through Rate) impacts rankings. If you’re running an experiment, getting people to search for your keyword and click your page can help accelerate ranking!
Step 5: Tracking Results & Adapting the Strategy
Now comes the fun part – watching the rankings!
I’ll be tracking:
✅ Google Search Console – Checking impressions, clicks, and indexing speed.
✅ Semrush & Ahrefs – Monitoring keyword tracking & ranking changes.
✅ Google Analytics – Watching for traffic spikes from search engines.
Final Thoughts: Will HOTBAWD Rank #1?
This experiment is all about testing SEO strategies in real-time and proving that with the right tactics, even a brand-new keyword can take over the Google.
What’s next?
I’ll continue tracking HOTBAWD’s progress, adjusting strategies, and documenting the results.
If you’re as curious as I am about how fast we can hit #1, return here for latest updates.
Want to help?
Try Googling HOTBAWD and clicking on this page within the search results (you can even use Yahoo or AOL or AltaVista – remember them?).
Let’s see if we can speed up the ranking process manually.