Tag Archive for: Semrush site audit tips

How to fix: Pages with a broken canonical link

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Issue: Canonical tags point search engines to the preferred page version. If they link to non-existent pages, it wastes crawl resources and hurts SEO.

Fix: Check and fix broken canonical links by updating or removing them to point to existing pages.

Tip: Accurate canonical links improve search engine efficiency and indexing.

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How to fix: AMP templating issues

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Issue: Templating syntax in your AMP pages isn’t allowed and causes them to break or not be indexed, affecting mobile search results.

Fix: Review the “Issue Description” for details on the problem and follow the tips to correct the templating issues.

Tip: Fixing templating errors ensures your AMP pages function properly and appear in mobile searches.

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How to fix: AMP style and layout issues

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Issue: Your AMP page’s style and layout don’t meet AMP standards, causing it to break or not be indexed in mobile search results.

Fix: Check the “Issue Description” for specific problems and follow the provided tips to fix them.

Tip: Fixing these issues ensures your AMP pages work well and rank on mobile searches.

How to fix: AMP HTML issues

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Issue: AMP pages need to follow specific HTML rules to work and show up in mobile search results. If they don’t, they won’t load correctly or be indexed.

Fix: Check the “Issue Description” for details on what’s wrong and follow the specific instructions to fix each problem.

Tip: Proper AMP setup improves your site’s mobile performance and search visibility.

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How to fix: Redirect chains and loops

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Issue: Redirect chains (too many redirects in a row) and loops (redirects that never end) confuse search engines and slow your site, hurting your SEO and user experience.

Fix:

  • Limit chains to a maximum of three redirects.
  • Fix issues by redirecting each URL in the chain directly to the final destination.

Tip: Avoid breaking links by removing redirects without considering where they point.

How to fix: No redirect or canonical to HTTPS homepage from HTTP version

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Issue: Running both HTTP and HTTPS versions of your homepage confuses search engines, which hurts your SEO and traffic.

Fix:

  • Redirect the HTTP version to the HTTPS version using a 301 redirect.
  • Or, mark the HTTPS version as preferred by adding a canonical tag to the HTTP version.

Tip: Make sure search engines focus only on your secure (HTTPS) version.

How to fix: Issues with mixed content

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Issue: Mixing secure (HTTPS) and non-secure (HTTP) content causes security warnings, making users lose trust in your site.

Fix: Change all HTTP links on your site to HTTPS. If an external link doesn’t have an HTTPS version, remove it.

Tip: Keeping everything on HTTPS improves security and user confidence.

How to fix: Issues with incorrect certificate name

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Issue: If your SSL certificate name doesn’t match your domain or subdomain, browsers will block users with an error, hurting your traffic.

Fix: Have your admin install the correct SSL certificate. Consider a wildcard or multi-domain certificate to cover subdomains.

Tip: Correct certificates prevent errors and keep your site accessible and secure.

How to fix: Issues with old security protocol

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Issue: Using outdated security protocols (like SSL or old TLS 1.0) makes your site vulnerable to attacks.

Fix: Upgrade to the latest security protocol versions to keep your site safe.

Tip: Keeping protocols updated protects your visitors and improves trustworthiness.

How to fix: Issues with expiring or expired certificate

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What’s the issue?

Your website’s security certificate is expiring or already expired. This will scare off visitors with warning messages and hurt your site traffic.

Fix:

Have your website admin renew the certificate and check regularly to keep it up-to-date.

Tip: An expired certificate makes your site look unsafe and untrustworthy.