Issue: Missing <title> tags make it harder for search engines and users to understand your page’s purpose. Without a clear title, Google may label the page as low quality, which can reduce its ranking potential and discourage clicks in search results.
Fix: Ensure each page has a unique, descriptive title tag that includes your primary keywords. A strong title helps Google understand the page content and encourages users to click. Aim to keep titles under 60 characters for optimal display in search results.
Recommendations:
- Make Titles Unique: Avoid using the same title across different pages; each title should be specific to the page’s content.
- Keep It Concise and Relevant: Use clear, descriptive language that reflects the page’s topic, ideally staying within 50-60 characters.
- Include Primary Keywords: Place your most important keywords at the beginning of the title to improve relevance and visibility in search results.
- Think About User Intent: Craft titles that answer what users are looking for; this can improve your click-through rate.
- Avoid Keyword Stuffing: Focus on clarity rather than loading the title with too many keywords, as this can hurt readability and appear spammy.
Tip: Well-crafted titles improve your SEO, make pages more engaging, and help users quickly assess their relevance.