Issue: Using rel="nofollow" on internal links prevents search engines from following these links, blocking the flow of SEO value (“link juice”) across your site. This can cause valuable pages to be overlooked by crawlers.
Fix: Review your internal links and remove any nofollow attributes to ensure link juice flows freely and all important pages are accessible to search engines.
Recommendations
- Check Link Attributes: Ensure that all internal links use
rel="follow"or simply omit the attribute to let search engines crawl them naturally. - Use Nofollow Only When Necessary: Reserve
nofollowfor external links that don’t need to pass link juice, rather than for internal site links. - Audit Link Structure: Periodically check your site’s internal links for accidental
nofollowtags, especially after updates or migrations. - Use SEO Tools for Validation: Run a site audit using SEO tools to catch any internal links marked as
nofollowthat may have been overlooked.
Tip: Letting internal links pass link juice helps with site structure, page ranking, and overall crawlability.